Talya Pulver-Lindqvist
Brand — Strategy — Growth
Why the elephant?
I’m glad you asked. The elephant is a metaphor for the future. The future we want. The one we actually hope to live in.
Because to make a better future real, we first need to know what it looks like. A mental image we can share - like when I say ‘elephant’, you think ‘elephant’ - to help us picture it, and get there together.
Everything a brand puts in the world - whether message, product, or experience - is a chance to shape the elephant. To shift culture. To reflect a more beautiful, more meaningful, more human tomorrow, and to map the better future we want a little bit more clearly.
If you agree, I’d love to connect.
Selected work
Selected work
Volvo Cars Brand Identity & Destination
Creating a more human identity for the safest car brand in the world.
From pitch to delivery, led brilliant teams through a year-long global brand refresh, including visual identity, brand playbook, brand guidelines, and digital destination.
Launching late 2025.
H&M Looop Circular In-Store Experience & App
Turning fashion waste, something no one wanted to talk about, into something everyone was talking about.
Together with an outstanding team, led the concepting and creation of an in-store circularity experience for H&M turning unwanted garments into new clothing without the use of chemicals or water. Retail experience included a companion app for in-store ordering and microsite for content and delivery tracking.
Awards include Cannes Lions Grand Prix + two Silver lions, D&AD Graphite + Wood Pencil, The One Show Gold + Silver + Bronze, and the Fast Company World Changing Idea Award.
H&M Seam CircularWardrobe Brand & App
Making the most of what’s already in your closet to reduce fashion waste.
Together with a phenomenal team, led the concepting and development of a digital wardrobe app and standalone brand for H&M. The digital service was created to encourage more circular behaviours, such as increased garment use through wardrobe tracking, community styling, and second hand sales.
FUZED Youth Mental & Physical Health
Using the screen as a starting point for something deeper - gamifying public health.
Developed brand & event strategy, and communications framework for Youth Health start-up, FUZED.
With new narrative in place, FUZED went on to be selected for the Mastercard Lighthouse MASSIV Spring Class of 2024, raising money at a 144m SEK valuation--up 240% from the start of the year.
Pi AI App Personal AI
Expanding human potential with emotionally intelligent AI.
Developed brand strategy and communications framework for Mustafa Suleymans emotionally intelligent AI app, Pi.
Call to Unite Social Impact
Creating unity at a time of deep division in America post-Covid. Together with AKQA leadership, developed brand identity for social impact initiative The Call to Unite by Timothy Shriver in 2022.
Igniting hope in a world increasingly filled with gloom.
HEART 17 exists to creatively engage youth in the UN Sustainable Development Goals. Launched during COVID 19 and together with a legendary team, developed brand & partnership strategy and communications framework.
Heart17 Social Impact
Thank you to every brilliant collaborator, mentor and client who helped shape the work above. Stories matter. Let’s keep going. ✨